Analysis of Bubonic Plague Research Paper Example | Topics and Well Written Essays - 1500 words

Analysis of Bubonic Plague - Research Paper Example Due to the severity and intolerableness of its effects, this plague was considered as a lethal cause of death. The origins of this plague are associated with the East and a rapid spread is acknowledged all around Europe. The plague resulted in a diminishment of entire communities and a lack of resources and manpower to deal with the bodies was also accounted (HistoricUK). This paper will analyze the situation of England by considering social, economic, religious and political grounds during that era. Political Factors The most devastating era for London was during 1563 when the death rate due to the bubonic plague reached its peak. Approximately 80,000 deaths were reported and further analysis reveals almost 1000 weekly death in August 1600 weekly in September and 1800 in October (Miller & Orr). As a result of frequent death reports, people started to migrate from London. The elite class had no issues escaping the infectious plague and left the premises of London easily. Like many ot her accounts, poorer families and the financially unsound population were left to die. Queen Elizabeth also fled without paying heed to the people left behind. The political powers, yet again, seemed to support the privileged rich families with no regard given to the humanity and precious lives of poor people. This was not the end of Elizabeth’s political power and justice, she further passed a law to hang any person who enters from London. This justice was not to protect anyone except her own life. The restrictions on imports were also imposed to protect herself from the deadly plague. However, the plague still prevailed and crossed the borders without paying heed to Elizabeth’s orders and laws in 1578. Elizabeth took a rather realistic step and physicians were directed to find cures and prepare preventions for the plague diseases. Economic Factors The economic condition of England was greatly affected by the Plague. Almost half of the London population died due to th e devastating effects and ultimate demise of the victims. The poorer labor force was affected the most as this class could not flee or escape the horrifying effects of the plague. The high death rate of the labor class resulted in the shortage of labor force in England. This resulted in high pay demands of labors and landowners were forced to move towards money rents and dodge high labor costs. In addition, farming was replaced with grazing practices which needed fewer workforces. The peasants remained privileged due to high wage rates, as long as the rulers or elite class did not put hands on the state’s funds for their personal expenditures and motives. In order to overcome the labor availability issues at reasonable rates and curb the power of labor class, the political step was taken with the fixation of wage rate. The migration, in addition, was prohibited to keep the labor facilities available for their own needs. These steps created a negative attitude of the workforce and the rise of Priests’ Revolt is often associated with these political actions taken during the plague period. Religious Factors The Plague appeared for unknown reasons and the indistinct reasons led to chaos in the minds of the people regarding the underlying reasons for its spread.  Ã‚  

Impacts of Social Media Marketing Essay Example for Free

Impacts of Social Media Marketing Essay With the emergence of internet-based social media it has made it possible for people to communicate with thousands of other people around the world about products and the companies that provide these goods and services to them. Accordingly, the impact of consumer to consumer communications has been tremendously heightened within the marketplace. Many people would argue that social media is a hybrid element for promoting a company and its products, considering that in the traditional sense it allows companies to speak directly to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The information, timing, and volume of social media-based conversations that occur between consumers are outside of a managers’ direct control. This goes against any traditional integrated marketing communications where there is a high sense of control from the manager. Thus, it is the managers’ responsibility to learn how to shape a consumers discussion in a manner that is consistent with their organizations mission statement and performance goals (Kerin, Hartley Rudelius, 2009). Traditional Marketing Traditional marketing techniques involve direct mail, trade shows, television, radio broadcasting and social events which are still very prevalent and are still heavily used by many companies around the world to market products and the services offered by their companies. Marketing through television provides companies mass exposure to a wide array of individuals with a mass message. Many businesses dont realize that television can often be one of the most cost-effective forms of advertising. The advantages of television are that it has everything needed to catch the attention of your projected audience: audio and visual. Community based television stations which are often looking for advertisers and are more willing to accommodate advertisers because of a less rigid schedule. Newspapers and classifieds are becoming increasingly popular and is a great way to target clients at a reasonable cost. The yellow pages have become a commonplace for companies who want to locate their specific business needs. Another way for businesses to market is with brochures, these are a great way of advertising a business. Depending on the type of business, brochures can be extremely useful. For a business that is in the industry of travel or tourism, brochures are a must, and there are multitudes of places where they can be displayed for customers to view. If a business is in a different type of industry it may be a little more difficult to find locations to display brochures, except to use them in mail drops, as handouts at trade shows and conventions, or for a direct mail out to potential customers. If a company is a manufacturer or supplier, it will need to provide their brochures to a distribution network. Brochures are a great way to market, but a company should make sure they are a cost-effective use of your time and investment, and if a company is going to produce brochures, they should know ahead of time how and where they will distribute them. Social Media Marketing Social media marketing represents low cost tools that are used to combine technology and social interaction with the use of words. These are typically internet based. Social media gives marketers a voice and allows them to communicate with their current customers and potential customers. Companies are able to personalize their brand and it gives them a way to spread their message in a relaxed and conversational way. Many people used to think Facebook was just for teens and young adults. Companies did not see much value for the social media site. That is all slowly changing though. Several companies are using Facebook to market their products and are seeing great success. Consider the following statistics provided between September 2008 and February 2009 the number of Facebook users between the ages of thirty five and forty four increased by 51%, user among the ages 45-54 jumped up 47 % and user ages 26-34 increased by 26 % more then half of Facebooks 140 million users are out of college. Clearly, social media is no longer just for the college student. Facebook is used as a marketing tool because it is easy to gain new clients, promote new products and services while offing deals and sales and staying in touch with your customers (Zarrella , 2009). Social media can be used to provide an identity for the products and services that a company has to offer. It can also create relationships using social media with people who might not otherwise know about a company’s products or services or what our companies represents. If a company wants new customers and retain their current ones they must establish a good relationship. Social media can be used to associate one’s self with their peers, which could be serving the same target market. It could also be used to communicate and provide an interaction with the consumers a company is looking for. Conclusion There are many advantages to using social media as a marketing tool for a company. However a company cannot just depend on social media alone to market their company, they must integrate it with other vehicles of marketing. While social media can create awareness for a company, it may not be the right form of advertising for a company. Companies must be consistent with any form of marketing that it chooses to use. The role that social media plays in the marketing of a company is to use it as a communication tool that allows a company access to those interested in their product and makes the company visible to those who do not know what services and products a particular company has to offer. It can be used as a tool to create a personality behind a company’s brand and create relationships that otherwise may never have happened. Social media cannot only create repeat-buyers for companies, but also customer loyalty. The fact that social media is so diversified and it can be used in several different ways, ways that best suit the interest and the needs of a company shows that it is a good source of marketing for any business (McAdams, Neslund Zucker, 2008). The form of marketing that a company uses really comes down to what type of audience the company is trying to attract and what they can ultimately afford to spend on adverting and marketing for the company. Any of the marketing techniques work a company just has to be consistent with the form they choose to use. Social media marketing is the way of the future and is not going to go away anytime soon. References Zarrella , D. (2009). The social media marketing book. Kerin, R. A., Hartley, S. W., Rudelius, W. (2009). Marketing. (9 ed.). McGraw-Hill/Irwin McAdams, T., Neslund, N., Zucker, K. D. (2008). Law, business, and society. (Ninth ed.). McGraw-Hill/Irwin.

Essay on Picture of Dorian Gray: Discovering Wilde -- Picture Dorian G

Discovering Wilde in The Picture of Dorian Gray  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   The Picture of Dorian Gray can be defined as a symbolic representation of a dialectic between two aspects of Wilde's personality. Dorian is an archetypal image by which both aspects are fascinated. This suggests that his behaviour symbolizes Wilde's unconscious (i.e. unacknowledged) attitudes. Dorian is characterized by his evasiveness and his obsession with objets d'art. For example, when Basil comes to console him about Sibyl's death, he is unwilling to discuss the matter. He does not want to admit the possibility that his behaviour was reprehensible. He tells his friend: "If one doesn't talk about a thing, it has never happened. It is simply expression, as Harry says, that gives reality to things" (107). Later, after murdering Basil, he again seeks to avoid acknowledging what he has done: "He felt that the secret of the whole thing was not to realize the situation" (159). Dorian escapes from every unpleasant realization by turning his attention to other things. Unwilling to admit that his actions have moral implications, he seeks refuge in art. On hearing of Sibyl's death, he accepts an invitaton, for that very evening, to go to the opera. He learns to see life only from an aesthetic perspective. He reflects: Form is absolutely essential to it. It should have the dignity of a ceremony, as well as its unreality, and should combine the insincere character of a romantic play with the wit and beauty that makes such plays delightful to us. (142) The consequence of this attitude is that he finds himself increasingly "stepping outside" his experiences in order to observe them from a distance. Instead of living his experiences more intensely, he finds himself o... ...It is worth noting that Wilde wrote of the characters in his only novel: "Basil Hallward is what I think I am: Lord Henry what the world thinks me: Dorian what I would like to be -- in other ages, perhaps" (Letters, 352). Dorian personifies a conflict between Dionysian and Apollonian elements particularly fascinating to his creator. He has a passion for "the colour, the beauty, the joy of life" (40), but avoids becoming involved with any experience for fear of it causing him possible pain. Basil's and Lord Henry's fascination with him represents Wilde's obsession with a young dandy whose evasiveness and pseudo-aestheticism symbolize his own unconscious fears. Works Cited Wilde, Oscar. The Picture of Dorian Gray. Ed. Isobel Murray. London: Oxford University Press, 1974. Wilde, Oscar. The Letters of Oscar Wilde. Ed. R. Hart-Davis. London: Hart-Davis, 1962.   

C.S. Foresters Lieutenant Hornblower: Success And Failure :: Lieutenant Hornblower Essays

In the novel Lieutenant Hornblower there were a few scenes were Hornblower was a success and a few were he was a failure.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion the first success of Hornblower was when he used all the cannons on one side of the ship to free them from the mud holding the ship. Another success was when Hornblower suggested a landing attack on Samana Bay. The commanding officer agreed with his suggestion, and they put together a landing party. Hornblower had the whole attack planed and the coordinates marked. His surprise attack on the Spanish at Samana proved to be a success. Once the fort was taken over he was successful in firing red hot shot at enemy ships, even without ever using that technique before. Then when the negotiation with the Spanish took place he had a brilliant idea to mount a nine pound cannon at the upper end of the peninsula to prevent the Spanish from escaping. This enabled them to turn down the terms of the proposal that the Spanish wanted and get what they wanted without giving anything to the Spanish. These achievements made by Hornblower is what later earned him the command of the Retribution, although his command of the Retribution did not come until later when the war started again.   Ã‚  Ã‚  Ã‚  Ã‚  Hornblower had also had a few failures that hindered his successes. Among these was when Hornblower was using the red hot shot to sink enemy ships. This was both a success and failure. It was a failure because after heating the shot for a considerably long period of time the shot began to deform. This deformity of the shot wouldn't allow it to fit into the cannon. Hornblower realized his mistake after one of the shots wouldn't fit into the cannon. This slowed their operation down but didn't cause a defeat to them. The situation with Hornblower gambling is mostly in my opinion a success but it could also be a failure. The way I think it would be a failure is that he lost a lot of his

Health and social care Essay

As you begin to get older your muscles within your digestive tract can start to become really weak and would possibly start giving you the risk of having a lot of constipation. Also as you get older your heart is beginning to get less efficient and would not be able to pump the blood around your body like what it used to have done. Also the other things that could happen to your organs as you begin to get older are †¢Your body metabolism starts to become more and more reduced due to the fact that the lowered performance of the endocrine glands that is in your body. †¢The breathing can start to become more and less efficient because of the fact that the respiratory muscles are becoming less weak than what they had been before when they was once younger. †¢The Gas exchange within the human lungs becomes impaired as the elastic walls of the different small air pockets called alveoli then starts to become damaged. †¢Also as you get older your blood pressure starts to get higher, this could be because of the fact that you are becoming more stressed or because it was passed on within your family genes. The physical changes that could happen within the body as you’re getting older can be: †¢As you get older your skin becomes thinner, and they also get more wrinkled, this is one of the signs that you can tell that you are getting older. Also another thing could be that as you get older your skin starts to get less elasticated and becomes really saggy. †¢Your muscles become less weak and therefore you wouldn’t be able to do certain things that you may have been able to do when you were younger. †¢ When you get older your joints can start to become much stiffer and can become extremely painful as your cartilage on the bone starts to end and becomes really thin. As the ligaments in your body helps to reinforce the joints that also weakens and becomes looser. †¢Also because of the cartilage within your legs starts to separate and the vertebrae in the backbone becomes more and more compressed than before. The spine becomes more rounded than before, and al l this could end up making you shrink and could lose some of your height. Your senses: As you get older your ability to taste and smell things start to become less active and can deteriorate and the sense of balance can become really impaired. Also the other things that could have happened as you get older are that your hearing can start to deteriorate with the failure to hear high pitched sounds. Your vision can start to deteriorate because of the fact that a range of problems and cataracts can help to develop. Last but not least your skin can become sensitive and can lead to very high risk of increased hypothermia. The many different physical changes that people go through do not just happen because we are just casually ‘wearing out’ it happens because we are getting older. Also if you take the regular exercise, you may expect to live longer and stay so much healthier than what you would expect to plus the people who wouldn’t do this are the people that wouldn’t live as long. The different physical changes that are associated with the different ageing that may come with a limit to how many times the body cells can rapier and renew themselves and then because of the damage that builds up over the long lifetime. (Health and social care level 3, Beryl Stretch/ Mary Whitehouse 2010) Cardiovascular system This is where the heart heals to pump your blood around the human body. It is known that the older you get the more likely it is for you to start to develop narrowing of the arteries and the other blood vessels due to the fact that there are fats which would be known as Cholesterol which are pushing down and padding our your blood vessels. This is normally known as ‘the clogging up’ but the professional medical name for this is Atherosclerosis and this indicates that your artistries are beginning to harden. If this happens this then could result in you gaining higher blood pressure and this could put you at a very high risk of having a heart attack or stroke, this happens because the blood supply to the brain is blocked. If these blockages happen, this could result in you having something called coronary heart disease. If your coronary artery is blocked, then the person could start to experience really bad chest pains and could become out of breath. (Health and social ca re level 3, Beryl Stretch/ Mary Whitehouse 2010) Cognitive changes: When you are getting older, it can start to involve a loss of many different  nerve cells within the brain and could cause a reduction in the ability of the nerves to transmit electrical signals. Although this is happening it doesn’t mean that people start to lose their ability to think logically or reason, many older people start to report things going missing because of their memory recall, for example ‘where did I put the remote?’ Or ‘where did I put my glasses’. Often older people forget more things as they get older, and it takes them longer to respond and react, for example if an older person was to drive, they might drive more carefully and slowly due to the fact they know that they wouldn’t be able to respond as well if they wasn’t concentrating enough. These slower response times and the difficultly recalling recent memories are not symptoms of dementia, senile dementia is not part of a general ageing process, you could in fac t inherit this through family genes or it could just come to you as you get to a certain age, this normally affects people from the ages of 85+.(Health and social care level 3, Beryl Stretch/ Mary Whitehouse 2010) Degeneration of the sense organs: Sight: Normally after the age of 45 roughly, your ability of the eye to focus on certain things begin to weaken and because of this, by the time you get to roughly the age of 65 there may be more and more of a little focusing power left in your eye sight which unfortunately makes smaller print much more harder to see. The cataracts within the eye often changes in the lens of the eye. As people grow older the lens in the eye starts to change and can start to appear cloudy looking, this often happens and stops the process of the eye lens from being able to change shape or even to transmit the light properly. The cataracts may start to form between the ages of 50 and 60 years old and can often take a while to develop. If you are known to have diabetes then that also contributes to poor cataracts. Hearing: There are hundreds of thousands of older people who sadly experience the difficulty of not being able to hear high pitched sounds. This can normally happen because of the sensitivity with the nerve cells in which can possibly result in hearing loss. Some of the older generation can start to experience an unwanted build-up of ear wax which can be quite painful and could eventually block the transmission of sound from getting to them. Dementia  Ã¢â‚¬â€œ a disorder in which is more common in ageing: When experiencing dementia, it is more than likely to just occur in older people. It is known that only 5% of people which are over the age of 65 years actually have dementia. The Alzheimer’s society normally estimates that there are as many as 20% of the people that are over the ages of 80 are actually affected by the dementia disease. There are many different kinds of this disease, but the two major types of this disease are the Alzheimer’s disease and the second one is the one that is caused by the vascular disease which involves having problems with your blood supply to the brain. There are many people in the world who has heard of this disease but who are not completely sure on what it is, dementia is a disorder that causes a great amount of damage to human brain. This disease often affects people from understanding things, also they find it hard to remember people, places, who they are and where they live. There have been some cases in which older people have gone back to their childhood and are not able to speak, read, write or eat themselves. Hormones and Menopause: Normally when you get to this age you start to experience a major decrease in your hormone oestrogen which follows the menopause. People have discovered that the environment can actually make a huge amount of difference as the exercise is known to strengthen the muscles and the bones also may help to prevent osteoporosis. Women are unfortunately at a high risk of getting this osteoporosis than what men are because of the difference between the bone strength and how it is influenced by the different reduction of oestrogen. Musculoskeletal This is when the older the person gets the more that they start to experience the following: †¢Decline in mobility †¢Muscle thinning †¢Arthritis Arthritis: this is when you start to have a lot of damage to the joint in your body; there is a substance which is called cartilage, covers all of our bone ends and helps to cushion them as we are moving on a daily basis. As we are constantly moving all the time, our cartilage can start to wear and  become a lot thinner and less elastic with your age. This is perfectly normal. In Osteoarthritis your bones can start to become thicker and even start to form bony spurs which actually help but restrict your movement of the joints within your body. When people start experiencing this situation, they normally start of within the knees and hips which then obviously effect your movement. When ageing, it can often result in a general reduction and also lead to shrinkage of the skeletal muscles within your body. Because of this loss of muscles you wouldn’t be able to do the things what you might have been able to do when you were younger, but this often starts at around the age of 40 years old. Also another way to get thinner muscles is when you do not exercise often. Nervous system This is when the ageing starts to involve the loss of different nerves cells that help to activate the different muscles within your body. The Neurotransmitters, which are the different chemicals that are then released by the nerves in order for them to help to communicate, and control the muscles within the body. They also may help to function less effectively with your age. This then also affects the motor neurone disease which is a very rare disorder that is normally common in people around the ages of 50 – 70 than in the other age groups. There are many different causes of motor neurone, but they are not really understood but it is more than possible that the genetic inheritance may play a huge role within this or that the different exposures to toxic chemicals may increase a person’s risk of developing the disease. This disease starts to cause the nerves to degenerate which results in weakness and loss of the different muscle tissues. Respiratory system The respiratory system is when the blood within your body is not able to be pumped around the body efficiently, and this then causes you to feel really breathless. When you get older, you may start to realise that the strength of your chest muscles are starting to reduce with the aging and the efficiency of the human lungs may start to deteriorate. There are serious diseases such as bronchitis may start to develop as well, this means it starts to involve inflammation of the airways that help to connect the windpipes to the lungs. Skin When people get older their skin starts to change and it is very noticeable. As you get older the amount of fat that is stored under your skin starts to decrease and it is becomes looser and then develops wrinkles. Things that can damage your skin are everywhere, for example too much sunlight can eventually burn your skin and could put you at a risk of skin cancer, this is because sunlight has ultraviolet rays which can increase freckles and spots and make your skin rough and leathery like. Also another risk that can affect your skin is smoking, by doing this the chemicals within the cigarette can end up turning your skin a yellow looking colour. Smoking can also cause cardiovascular disease with is associated with the hardening and the narrowing of the arteries which then causes high blood pressure and heart attacks. Also smoking too much can then cause a lot of damage to the cell DNA may result in your skin developing a more aged appearance. (Health and social care level 3, Beryl S tretch/ Mary Whitehouse 2010) Psychological changes: The issue Explanation Ageism: There are many older people that sometimes can be stereotyped as being very useless, unable to cope with certain things, diseased and demented. Older people often start to experience some sort of prejudice from the younger people who see them as ‘having had their lives’. There are many older people that have a fear that they will not be treated with any sort of dignity within a hospital or care home. Financial concernsThere are a few people that are aged 65+ and over there their own home and the people that there are people over the age of 65 that have a higher level of savings in general than in any other age group. When you get to this age there are normally only about one in five of those older people who actually live in poverty and most of them wouldn’t have a private pension fund. Increased leisure time Your free time may enable you and older people to start to engage in the physical leisure of activities such as walking, and holidays that are very a ctive and ongoing. When you get older you may have an increase of free time, and often the older people aged 60+ normally go for the less active and laid back hobby of gardening. Also because of all the free time in which they have now gained it is known that older people start  to take interest of learning new things, whether it is a new language or even internet or sewing skills. Loss of a partnerThis is a way of life, nobody wants this to happen to them but it happens to everyone, and sadly bereavement may result in a range of different changes that you have to then learn how to deal with. This could also cause you to start having depression or anxiety problems. The effects of Retirement Most older people do find it hard to cope with when retiring from their job, but also at the same time there are the few older people who enjoy being retired as they believe that it is their free time and they are now able to let go of all the stress and are able to just take it easy and relax. Also this is the perfect time to invest in a holiday home or to finally start that hobby that they always wanted to do. Role Changes There are a few majority of the older population that enjoy the effective social networking sights with only one person in five that start to experience a degree of isolation. For many of the people that choose to retire it helps them to provide more than one opportunity to get in contact with their family members such as grandchildren. At this age the older people are more likely to get involved with the politic side of things which result in their age group voting more than the younger generation. There are also many different types of physical changes and illnesses that could contribute towards people losing their self confidence in doing certain things but it would be very wrong for you to just assume that the physical decline automatically removes all of the general self-esteem and confidence issues. When ageing, there are many different problems that can occur and that can influence the person’s health and psychology. It is known that the majority of these are over the state retirement age and they all experience very reasonable health and a very satisfactory social life that they lead. There are only a few minority of the older generation that start to experience poor health, live in poverty and are pretty much isolated. When ageing physically, everyone has their own personal experience of psychological change and it’s more than likely to be different than everything else. There were two theories about ageing and one of those was by Cumming (19975) and he ha d argued that some people disengage from any sort of social activity when they start to get older. He argued that as  people get older they would all start to experience a reduction in social contact with people and start to become much more independent and individual that would be less concerned about what people expect from them and what they expect from others. Many do not agree with this theory and it is important that people remember that Cumming and Henry has first proposed the theory in 1961 when there was no internet so that they never had access to any sort of communication that involved technology at all. There is another famous person that had a theory and his name was Erik Erikson and he had argued that older people need to start to develop a sense of their own â€Å"ego integrity† and that they need to avoid despair during later life. Also your culture and religion can affect you as well for example, the way in which you start to react to the physical changes that you would experience during later life and it will start to depend on your different attitudes a nd your beliefs. Often, when people of the older generation retire they are lucky enough to be financially stable and they are able to do the things that they want to do and that they are able to afford now they don’t work. Also as they are not working people often take up new hobbies to take up there time, such as golfing, gardening and other things which can build up their self-esteem. Most elderly people still want to remain very much independent and to keep their dignity high, this is very much important to them because this shows that they can cope alone without having to have help with everything. Older people don’t mind help but they feel like people are taking it to the extreme at times, often they feel like people are trying to make them feel like they are not able to look after themselves when in fact they are very capable to do so. The fact that there are younger people who can stereotype the elderly people as being not useful and that they are not able to walk about without assistance, this can in fact affect their self-esteem and make them feel less confident. if someone was to constantly talk like this to the elderly person then eventually start to believe it and they start to act upon it.

Things fall apart 5

Things fall apart 5 Polygamy in Things Fall Apart It is obvious that in reading Things Fall Apart that polygamy was alive and well in the village of Umuofia. Not only was it accepted it was expected.Men's wealth was judged by their huge barns [and their] number of wives and children. The more wives a man had, usually meant more children. If a man had several wives and many offspring, he of course had to provide for all of them, hence more land [was] needed for planting crops, and more barns for storing food. Men seemed to benefit greatly from having more than one wife, but did they really? A man was not only judged by the amount of wives, children, crops, and barns that he had, but also judged on how he ruled his women and what control he had over them.Folkestone - July 2010 - Shorts Candid with Wife T...In Things Fall Apart, the tribe was preparing for the New Yam Festival. Okonkwo had three wives at the time of the festival. As Okonkwo sat in his hut, each wife sent a dish in order of importance. Wife number one sent the first dish and so on. Not a bad set up if Okonkwo did not like what his first wife prepared, he had two more meals to fall back on. If a man's first wife did not produce the sons he longed for, he had other wives to impregnate and hope they would produce the sons he desired. In Things Fall Apart, the book seems to depict men as getting all the benefits of polygamy, or do they? What about the relationships between the wives? Do they all get along? Are they jealous of one another? Can a man really live with more than one wife in total peace? For example wife number one bears...

Essay Sample on U.S. Economic Sanctions The Costs and Benefits

Essay Sample on U.S. Economic Sanctions The Costs and Benefits What are the Costs and Benefits of U.S. Economic Sanctions? Before moving on it’s important to start by defining the meaning of economic sanctions. The Concise Oxford Dictionary defines sanctions as penalties that are applied by one or a group of countries on another for various reasons. Sanctions come in the form of tariffs, import or export quotas, trade barriers and import duties. Economic sanctions rarely work. The US and some other UN countries Trade and investment sanctions against Burma, Iran, cuba, and North Korea have failed to change the behavior of any of those oppressive regimes; sanctions have only made the situation of the very people being helped worse.We should remember that for a country to impose sanctions on another there is always a good reason behind it – usually motivated by political, trade or security differences and concerns. The imposing country/ countries rarely listen or are ready to share the same viewpoint and perspectives as the accused. These hardened stances often lead to a protracted feud that can last years and decades. A good example of this is the US relationship with Cuba. The US has lost many opportunities of winning this Caribbean Island nation over to itself due to this long standing indifference perfected by successive regimes since the 1960s. Our informed opinion regarding the issue of economic sanctions is that the US should continue to use them. However, it should apply them with approval from the UN and other countries in order to give it validity. A careful assessment of cost benefit analysis of imposing economic sanctions needs to be done to see which measures the US can take.The US should consider adopting strategies that only exert pressure on the ruling elite and avoid punishing the citizens of the country being investigated. Again, when a country imposes sanctions on another, it indirectly punishes itself as well. This is because it cannot transact any business with the said country until the misunderstanding is sorted out. Constructive engagement approach would do the trick as it allows both countries to be courteous with each other thus allowing other things to continue with some normalcy. This is where a country tries to correct an erring country though constructive dialogue rather than issue orders and ultima tums. If you need a custom essay, research paper, term paper, thesis, dissertation on Economics, Business, Management or other discipline feel free to contact our professional custom writing service.

Hypercorrecting A Well-known Phrase

Hypercorrecting A Well-known Phrase Hypercorrecting A Well-known Phrase Hypercorrecting A Well-known Phrase By Maeve Maddox The phrase all men are created equal has to be one of the best known in the world. Indeed, it’s used so often that it has become a clichà ©. The phrase is, of course, from Jefferson’s Declaration of Independence (1776). It also occurs in Lincoln’s Gettysburg Address (1863). It’s a lovely phrase and I can understand why we like to use it. Lately, however, I’ve been noticing statements like these: Not all charity products are created equally. Not all online content is created equally. . . . not all apps are created equally. Are all IT professionals created equally? Are All Forms Of Niacin Created Equally? I think the â€Å"equally† must find its way into these sentences because the writer unconsciously wants to follow a verb with an adverb. If what the writers of these sentences mean to say is that these things are â€Å"not of equal worth,† then I think they should be writing equal and not equally. Especially if they are intentionally echoing the words of the Declaration of Independence: We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness. Using the adverb equally places the emphasis on the act of making; using the adjective equal places the emphasis on the quality of the thing that has been created. POSTSCRIPT: In researching this post I discovered the existence of Mum Bett, an American Founding Mother of whom I’d never heard. She should be in the school books along with Sojourner Truth. You can read about her here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:30 Religious Terms You Should KnowSelect vs. SelectedDouble Possessive

Company Analysis-Ethics and Social Responsibility(AMAZON) Essay

Company Analysis-Ethics and Social Responsibility(AMAZON) - Essay Example Amazon.com’s ethical standard which is encapsulated in their vision as a company meant doing their job right that in doing their job right, this would be their greatest contribution to the good of society as they lower their prices, expand selection and other initiatives in the future. They also give to the communities where their employees live and their donations are spread throughout nonprofit organization across the United States. They also engage in volunteer works and give grants to the writing community (Amazon b, 2013). This standard of Amazon’s ethical standard is practiced in a way that was elaborated further by its CEO stating that this approach of â€Å"offering customers the lowest prices on virtually any product they wanted and providing a quality customer experience† is the only strategy that will provide long term value for Amazon.com’s customers and shareholders (G.A., 1999) Amazon.com’s ethical standard to be a customer-centric company also extends to their environmental friendly operations. Most of their orders are shipped in â€Å"corrugated containers which on average contain 43% recovered fiber content. Once used, these containers are 100% recyclable for use in the manufacture of other paper products† (Amazon c, 2013).   Large products such as television sets, and other appliance and household items are shipped using paper as packing materials that are 100% recyclable whose content is already 50% recycled (Amazon c, 2013). One of the concrete examples of Amazon’s ethical standard being aligned with their business strategy as a company is best illustrated by its new product Kindle. In an interview with its CEO Jeff Bezo, he stressed that as a company, they do not want to make money out of their hardwares that would make their price prohibitive. This is also consistent with their ethical standard of offering the most cost effective service to their customer with an

Johnny cupcakes entrepreneur Essay Example | Topics and Well Written Essays - 500 words

Johnny cupcakes entrepreneur - Essay Example Having never attended any school or classes for Marketing, graphics or design and art, the brand was a result of hard work and innovations. Having been nick named as Johnny cupcake, Johnny come late and Johnny cheesecakes when he worked for a company in Massachusetts. It was the t- shirts he designed with the crossbones and a skull silhouette that made him famous. The actual creativity came in when Johnny replaced the skull with the cupcake had that made his motif on the shirts so intriguing to people. The shirts came in demand when co workers and colleagues questioned him each time he wore them. This originally started in 2001. From his interviews to High school students, lectures to numerous colleges and his tours to institutes like MassArt and cities across America,w e find out that he started young , passionate and obsessed with the idea to bring out something new and fun filled. His vision to be unique and different from other top clothing brands in America is seen in his bakery themed shops and flagship boutiques in Massachusetts. And his desire to attract his customers, like children were fantasized by Willy Wonka’s chocolate factory is what sets him and his journey apart from other entrepreneurs in America. According to Earle, he would have made a lot of money had he started young when he was in school just from the essential and golden guidance from his teachers and instructors but that was not the case. Earle also admits that he can save a lot of money by not insisting on having his shops and outlets of Johnny Cupcakes be inspired by bakery items, colors, scents and designs. However, Earle focuses on his goal of providing a unique experience to his customers, mostly kids and the youth. For Earle, it is essential to do what one loves and not worry about making one. The true spirit of work is when one can do what most affectionately inspires and attracts them. For Johnny Earle, dreams become reality when individuals venture down

Communicable Disease Paper Essay Example | Topics and Well Written Essays - 750 words - 2

Communicable Disease Paper - Essay Example Chicken pox can be spread easily through sneezing or coughing, even rapidly. Furthermore, any direct contact with the secretions of the blisters will spread the chicken pox from one person to another. An individual who is infected is contagious and infectious two days before the rash appears or any sign of chicken pox appears. This continues for about four to five days. â€Å"Varicella has an incubation period of between 10 and 21 days - i.e. the rash will appear from 10 to 21 days after the virus has infected the patient.† (Medical News Today, 2014) There is no way of reducing the length of time a child has chicken pox, only making the symptoms more bearable. A vaccine against chicken pox is used as part of the normal vaccination program. â€Å"They are mainly caused by the varicella virus which is either caused by the direct contact with blisters or through sneezing and coughing.† (Gosh.nhs.uk, 2014) Every individual usually catches chicken pox once in a lifetime. As it is one of the most communicable diseases, mostly children catch chicken pox sooner or later in their lives. Mainly everyone near the infected individual is at risk if they have not gone through this disease before. It is not possible to alter the time-period for which a child has chicken pox. â€Å"However, in most cases there is no need to keep the child away from nursery or school if they have been in contact with chicken pox but not caught the illness.† (Webmd.com, 2014) It is not possible to alter the time-period for which a child has chicken pox. Vaccinations, however, are used as part of the general program. If a child has fever, it should be brought down using paracetamol as it is effective from the start. This is done because when a child has chicken pox, he must be kept cool and in a normal temperature. Heat and sweating makes itching worse, hence the condition of child gets worse. A child suffering from this disease should be

Letrery anaylesis Essay Example | Topics and Well Written Essays - 250 words

Letrery anaylesis - Essay Example As the author, John Updike sets the story in an ordinary environment, where people have become accustomed to the monotony of everyday life. Sammy and the other attendants are used to serving grumpy customers, for example that woman who is at the counter when the three girls come in. Sammy describes her as â€Å"†¦one of those cash-register-watchers, a witch about fifty with rouge on her cheekbones and no eyebrows†¦Ã¢â‚¬  (Updike 31). This kind of setting makes the girls stand out from the rest of the crowd, thus making Sammy mesmerized (Updike 32). The characters in the story are also well presented to fit their roles. For instance, Sammy is portrayed as a light-hearted teenager who is naturally attracted to the sight of the half-clothed girls. Sammy’s colleague Stokesie is portrayed as a young man who is forced to be responsible due to the fact he is married and has two kids. The most interesting character is Queenie who is the leader of the girls and is the epitome of beauty in a woman. Her beauty and the way she carries herself is enough to cause Sammy to quit his job in protest after Lengel embarrasses the girls because of their dressing. Updike uses a lot of imagery to add flavor to the story. For example, the herring snacks and beer glasses are used to show how rich the girls are, to be able to afford all those items. Updike also uses imagery to give the reader a clear picture of how the old people are stubborn. For example, Sammy talks about the old witch whose feathers he has to smooth. On the contrary, Queenie symbolizes beauty, and all that a woman should have (Updike

Diversity's impact on Society Term Paper Example | Topics and Well Written Essays - 1500 words

Diversity's impact on Society - Term Paper Example This implies the different composition that makes up society. That is the cultural, ethnic, racial, and religious differences. However, in the U.S. context, the term diversity will be used to mean the racial and ethnic composition that makes up the country. This paper will describe the diversity and inclusion concepts in the context of U.S. and global society and culture. The paper will mainly focus on African-Americans and the Spanish-Americans in terms of their cultural diversity. It will also discuss how the two diverse cultures and the events contributed to the US society and culture by describing their origins and contribution to the development of the U.S, and how the events that they experienced led to their inclusion into the US society by 1870s (Graen, 2003). The world is a diverse society made of different cultures, ethnic, religious, racial and languages. This is eminent in all parts of the world be it Africa, Asia, America or Europe. The diversity exists mainly due to the different characteristics, beliefs, and religious affiliations. For instance, Muslims poses certain beliefs that are very different from those of their Christian counterparts. Different people are also different in their own way due to their ethnic and cultural background, while in some societies, diversity exists because of racial difference ((Essed, 1996). The U.S. is one country that is highly rich in diverse cultures. It is imperative to state that diversity in the context of the U.S. mainly refers to the racial and ethnic diversity. The U.S. Census Bureau statistics for 2000 reveals that the population of ethnic and minority cultures in the U.S. accounted for over 30% of the U.S. population (Graen, 2003). This translates to more than 100 million diverse racial and ethnic groups. Richard Rodriquez attributes this high number to the high rate of immigration, which began a long time ago

Letrery anaylesis Essay Example | Topics and Well Written Essays - 250 words

Letrery anaylesis - Essay Example As the author, John Updike sets the story in an ordinary environment, where people have become accustomed to the monotony of everyday life. Sammy and the other attendants are used to serving grumpy customers, for example that woman who is at the counter when the three girls come in. Sammy describes her as â€Å"†¦one of those cash-register-watchers, a witch about fifty with rouge on her cheekbones and no eyebrows†¦Ã¢â‚¬  (Updike 31). This kind of setting makes the girls stand out from the rest of the crowd, thus making Sammy mesmerized (Updike 32). The characters in the story are also well presented to fit their roles. For instance, Sammy is portrayed as a light-hearted teenager who is naturally attracted to the sight of the half-clothed girls. Sammy’s colleague Stokesie is portrayed as a young man who is forced to be responsible due to the fact he is married and has two kids. The most interesting character is Queenie who is the leader of the girls and is the epitome of beauty in a woman. Her beauty and the way she carries herself is enough to cause Sammy to quit his job in protest after Lengel embarrasses the girls because of their dressing. Updike uses a lot of imagery to add flavor to the story. For example, the herring snacks and beer glasses are used to show how rich the girls are, to be able to afford all those items. Updike also uses imagery to give the reader a clear picture of how the old people are stubborn. For example, Sammy talks about the old witch whose feathers he has to smooth. On the contrary, Queenie symbolizes beauty, and all that a woman should have (Updike

Background History of Burberry Company Assignment

Background History of Burberry Company - Assignment Example The essay "Background History of Burberry Company" concerns the Company of Burberry and its Background History. Burberry Fashion Company started in 1856 by Thomas Burberry who was former learner of the country draper. The 21 year old Burberry opened various outfit shops in Hampshire, England and Basingstoke. The business grew steadily making Burberry to be known as ‘emporium’ due to the development and increased focus of outdoor clothing’s to the sportsmen and local residents who made frequent visits to the store. The invention of breathable fabric gabardine was not only waterproof but it was extremely durable. The opening of London Haymarket in 1891 by Burberry became the Burberry’s corporate headquarters. Further, in 1901, Burberry was commissioned by the British War Office to scheme new service uniforms for British officers. Moreover, in 1904, the Burberry Equestrian Knight logo was developed and registered as a trade mark that led to more opening of the stores in New York and Paris . Various scholars such as Captain Roald Amundsen and Ernest Shackleton were outfitted by the Burberry fashion for their visits towards the South Pole. In 1924, Burberry was checked and registered as a trade mark and introduction of the trench coats lining. The image of the Burberry could start to be seen almost in every fashion including the umbrellas, scarves and luggage in 1967. The mission of the Burberry was based on quality and unique production of various fashions for different outlets.

Heath Care Hall of Fame Museum Essay Example for Free

Heath Care Hall of Fame Museum Essay I have chosen to pay tribute to these five significant developments that I believe should be placed on display at the Heath Care Hall of Fame Museum. Patient Protection and Affordable Care Act Exhibit 1 The Affordable Care Act puts consumers back in charge of their health care. Under the law, which was signed in by President Obama in March 2010, it gives the American people the stability and flexibility they need to make informed decisions about their healthcare. Some major features of this change: a) Health plans cannot limit or deny benefits to children under 19 due to a pre- existing condition. b) If you are under 26, you may be eligible to be covered under your parent’s health plan. c) Insurers can no longer cancel your coverage just because you made an honest mistake. d) Your premium dollars must be spent primarily on health care – not administrative costs. e) Lifetime limits on most benefits are banned for all new health insurance plans. f) You may be eligible for recommended preventive health services. No copayment. g) Choose the primary care doctor you want from your plan’s network. Since this act has been set in motion millions of Americans have been able to provide healthcare for their family who may not have qualified for Medicare or Medicaid. Medicare Exhibit 2 The Medicare program paved the way for Americans over 65 who could not get insured. Under the law, which was signed in by President Johnson on July 30, 1965. Medicare pioneered the ushering of the U.S.government into the healthcare insurance business. Prior to the change it was almost impossible for anyone over 65 to affordable health insurance. Medicare pays billions of dollars to take care of our senior citizens, our disable and those with end stage renal disease. Some major features of this change: a) Part A – Hospital Coverage b) Part B – Medical Coverage c) Part C – Combines A B d) Part D – Prescription Drug Coverage Similar to Social Security, Medicare is an entitlement program. Most U.S. citizens earn the right to enroll in Medicare by working and paying their taxes for a minimum required period. Even if you didnt work long enough to be entitled to Medicare benefits, you may still be eligible to enroll, but you might have to pay more. The Ticket to Work and Work Incentives Improvement Act of 1999 Exhibit 3 The Ticket to Work and Work Incentives Improvement Act of 1999 allowed Americans with disabilities to join the work force without fear of losing their Medicaid and Medicare coverage. Under the law, this act was signed by Congress in 1999. Most disabled Americans are faced with an upheld battle of living day to day with a disability, this Act created a stepping stone for individuals that were born with these disabilities or those who unforeseeably encounter throughout their lifetime; this was their their way to improving their outcome on life. Vaccine Preventable Diseases Exhibit 4 For the past 2 decades there has been a tremendous amount of declines in cases such as hospitalizations, deaths, and health-care costs associated with vaccine-preventable diseases. Since the vaccines have been implemented with the current child immunizations there have been preventative number of  deaths such as 42,000 and 20 million cases of disease. This has showed an astounding amount of net savings rounding near the $14 billion dollar mark in direct costs and $69 billion in total societal costs says â€Å"Ten Great Public Health Achievements United States, 20012010,† 2011. Because of these vaccines the days of high mortality rates in children as well as young adults has fallen drastically as much as 97% in the age 20 bracket. This is a humungous achievement in healthcare. The WHO (World Health Organization) lists 25 diseases for which vaccines are available: 1. Anthrax 2. Measles 3. Rubella 4. Cholera 5. Meningococcal disease 6. Influenza 7. Diphtheria 8. Mumps 9. Tetanus 10. Hepatitis A 11. Pertussis 12. Tuberculosis 13. Hepatitis B 14. Pneumococcal disease 15. Typhoid fever 16. Hepatitis E 17. Poliomyelitis 18. Tick-born encephalitis 19. Haemophilus influenza type b 20. Rabies 21. Varicella and herpes zoster (shingles) 22. Human papilloma-virus 23. Rotavirus gastenteritis 24. Yellow fever 25. Japanese encephalitis The Health Insurance Portability and Accountability Act (HIPAA) Exhibit 5 Enacted by Congress in 1996, HIPAA is a complex law that has already begun to restructure health care. The effect of its Title 1 was to ensure the health insurance coverage of workers and their families when they change or lose their jobs. The law also prohibits cancellation of coverage because of pre-existing medical conditions. More sweeping, however, is the part of the law called â€Å"Administrative Simplification,† which required medical records to be computerized by October 2003. It is intended to reduce the costs and administrative burden of health care by standardizing the electronic transmission of many administrative and financial transactions. The standardization must also maintain the privacy of health information. As a result, the entire health care industry is involved in a costly high-tech upgrade of complex medical and financial documents to comply with the legislation. References World Health Organization, Global Vaccine Action Plan 2011-2020. Geneva, 2012. http://www.who.int/immunization/global_vaccine_action_plan/GVAP_doc_2011_2020/en/

General Motors (GM) Case Study: Porters Five

General Motors (GM) Case Study: Porters Five In this given case-study is explained in bits and pieces about how the GM lost its market share owing to a number of factors.GM is an American based company concentrating on a lot of Brands,models and having a large spread of price-bands.So the market focus failure in GM can be related to its portfolio proliferation and replication, which in return has given the company a set of negative effects on cash flow. On the other hand its competitor companies like Toyota and Honda have acquired a huge market share with a limited portfolio and a large acquisition of the market share. So the purpose of this report is to critically analyse the different strategic levels of GM motors with respect to the coroporate, business and operational level. Also to analyse and identify the capabilities that would allow GM to achieve the lost competitive advantage and regain the market focus. CRITICAL ANALYSIS OF THE GM MOTORS CASE-STUDY On critically analysing the given case-study, GM lost $30.9 billion for the year 2008 and around $38.7 billion in the year 2007. So far , GMs market share has fallen to 24 percent from 31 percent last year, while Fords has risen to 18 percent from 15.5 percent. Chryslers Northeast Ohio market share has slipped to 9.8 percent from 10.3 percent a year ago. GMs national market share is about 20 percent, down from 22.5 percent a year ago. Fords national share is about 16 percent so far this year, up from 14.5 percent. A diagrammatic presentation of the financial performance of these automobile companies is as given below: WHERE F-FORD MOTORS DCX- DAIMLER AND CHRYSLER GM- GENERAL MOTORS HMC- HONDA MOTORS COMPANY NSANY- NISSAN TM- TOYOTA MOTORS Business Level Strategy The key elements to be highlighted at the business strategic level are as follows: Integrated BLS [business level strategy] Failed application Trade-off between cost and differentiation Implications of united labour force and legal costs. Corporate Level Strategy They process have a multilayer structure and the key process are all centralised that in turn is having a lot of impact on the company, they do not have any regional head and so there is no one who look are each regain in specify terms they only listen to the manager and then decide what is right and is wrong. From the given data, we can come to a conclusion that the major reason behind the market loss was the lack of entrepreneurial spirit. The important this is that they do not have a specific structure as well, what they need to concentrate is that as different companies such as its competitors concentrate on a specific segment and get there profits, the spirits are low and they are not going in the right direction, they will have to work hard and promote the right segment to the right consumer needs, they are not even sure of what environment they are using the other problem that they are facing is that they are not concentrating on the right consumer product for the right enviro nment and so resulting in dip of the sales and in turn loss for the company. STRENGTHS OF GM TO ACHIEVE COMPETITIVE EDGE The following are the capabilities that are exhibited by GM motors in order to revive back its position and achieve a competitive advantage in the market: 1. Large Market Share Though the General Motors is been struggling to make profits in the past few years and it is running out of cash flow still it hold a very high sales market in japan and United states, the problem is that it is not making profits as it is not allowing a lot of cash flow to occur but still it is one of the largest automobile company in the world and it hold a large amount of market share. 2. Global Experience The company being one of the largest company in the manufacturer of automobiles it has a get a global name for itself as it has a lot of brands, as it has got a lot of brands and thought it all may not be successful it has made a mark in the global market and it has got a global experience and that is again a very big advantage that the company has. 3. Wide range of brands General motors has the highest number of cars it has already got 95 different types of cars and as aware there are around 18 segments in automobile industry and it has got 3 cars for each segments, that is one thing that only General Motors have been able to achieve, thought it has been criticized by lot for not able to concentrate on any specific segment, but if they concentrate each segment properly and put the hard work in right direction they are bound to succeed. PORTERS FIVE FORCES MODEL The competitive structure of an industry is another important component of identifying factors that are a threat to diminish profitability. One of the most efficient ways to assess competitive issues is to consider Michael Porters five-force analysis. Porter (1980, 1985) has highlighted five such factors: (1) rivalry between existing competitors, (2) threat of entry by new competitors, (3) price pressure from substitute or complementary products, (4) bargaining power of buyers, and (5) bargaining power of suppliers http://www.themarketers.in/wp-content/uploads/2010/01/Porter_Five_Forces1.jpg Rivalry between existing competitors: There is always rivalry with other the competitors and that it needs to give a lot of importance, and it is the competitors with a better product that succeed in the todays market, so general motors but give a lot of importance to its competitors and always try and be ahead of them, in the present situation they are lacking being them in a lot of ways, the rivals have got a lot of products which is more competent and that is more of the requirement that the customers are looking for and they are also getting that important as they are quite important that they thing what the rivals are dont and what they are not doing. Threat of entry by new competitors: In the present days market there, in any industry there is a lot of threat of new entrants in the market, s you should always think out of the box and try and be innovative as much as you can so that you have an advantage over your competitors and even if there are any new entrants into the market, The another threat of the entry on a new company or competitors is that they might give you a thought price in the price and so you might need to cut on the prices of your products and this will indeed lead to less profits, Thought an automobile market is not a small market and there are a lot of hurdles for a new entrant into this sort of market that might lead them to trouble and this in turn will not let the new entrant to enter the market as this is require a lot of investment , moreover the new entering will have to capture a large amount of market share to have a good hold of the market. Price pressure from substitute or complementary products For instance the demand will never come directly in play for this section but it will have an impact with a lot of factors that influence it and it will generally be the substitute and the complements. For example in the U.K. when you want to travel to Central London you even though you have a car you will still not consider going with your own car, there are few reasons for not taking your car along with you and firstly you have a substitute that is available as taking a transportation in a form of tube is much easier it will save your time, money and you will not have the hassles of going through all he traffic this a substitute a lot of people use in London, the reason behind this is that firstly the transportation by your own car will be expensive and other thing is that in Central London there are a lot of parking problem and they will charge you congestion, so traveling by the tube will save all this hassles. So that is more beneficial for you, and this days a lot of people fee l that the fuel prices or in other terms the gas prices are rising and so it will be better to find an alternative or substitute to car as so this is reduce the sales of car not directly but indirectly. 4. Bargaining Power of Buyers Bargaining power of the buyer here means that the power of the consumers who are will to buy a car, in this form of bargaining if a consumer who is not aware of the prices and goes for a bargain for a car if the dealer doesnt agree to sell the car on that bargain then the impact will come directly on to the dealer and not to the manufacturer directly, the consumer might go to some other dealer to get his deal done. So it is the consumers who will benefit from that and this will lead the deals to give the customers a good deal and in this form the consumers are not dealing directly with the customers and so the dealers will suffer a less profit and not the manufacturer, so it will not always but might have an impact on the manufacturer. 5. Bargaining power of the suppliers The bargaining power of the suppliers means, the cost of raw material that is being used in the manufacturer, the labour function and the services that is being provided to them, and so in an auto manufacturer the labourer and the raw material, along with the the technology services are being used are playing a very important role, for instance we can go back into the case of General Motors and know that they had serious issues with the powers of the suppliers that is the labour that they had and that a lot of demands and that had to be fulfilled and that they were claiming a lot of pension, medical and seek leave and also wanted their wages to be increase so that was all the troubles of that they were facing in the past and the reason that they lost a lot of business was the reason behind it. ENVIRONMENTAL ISSUES OF GM- 2011 Shanghai   Shanghai GMs Drive to Green strategy, which was launched in January 2008, is aimed at introducing products that offer better performance, consume less energy and generate lower emissions than vehicles currently on the road. The success of the green strategy didnt work out they. They are trying to work on the environment issues that a lot of cars this are using a lot of fuel and this generates a lot of smoke in the air leading to air pollution and so the amount of oxygen in the air throughout the word is decreasing with the increase in carbon-monoxide will lead to a lot of environmental problems, they are there for trying to drive people towards the direction of hybrid cars and they have named the project as green strategy and they are really promoting it, those it has not been a hit it has just been a flop they are still working on different strategies and they and conclude on a high node.

The Hunger Games Trilogy Essay -- The Hunger Games Essays

â€Å"Happy Hunger Games! And may the odds be ever in your favor.†, a very well known quote from the book series The Hunger Games (The Hunger Games, Pg 19). The Hunger Games Trilogy written by Suzeanne Collins has become enormously popular. The Hunger Games, Catching Fire, and Mockingjay are the three works that make up the series. A major motion picture was released titled The Hunger Games, after the first book in the series, and it instantly became a box office hit. Those who have not read the books may be left wondering why a book series focused on kids ages 12-18 are put into an arena and fight to the death is creating such a commotion. Not only are the books popular among adolescents, many adults have also found the series captivating as well. With books so focused on violence, there must be an underlying factor that draws readers in and makes them feel so passionately about the characters in these books. In all three books, but particularly in the first, Suzeanne Colli ns captivates readers by creating such vivid and emotional relationships between the characters. Suspense is created by the anticipation of not knowing what will happen between the characters. A strong bond between sisters, a broken mother-daughter relationship, and a love triangle are some of the main relationships built and focused upon throughout the book that draw readers in. The main character Katniss Everdeen has a very strong and powerful relationship with her younger sister, Prim. When their father died in a mining accident and their mother slipped into depression, Katniss took responsibility for Prim and became her main source of protection and stability. It is very apparent from the very beginning of the book that Katniss is extremely protective of Pri... ...ident Snow; newcomer Amanda Stenberg as Katniss' young ally, Rue; or the various other young tributes who die one by one, gives their all to this captivating commentary on government, entertainment, and self-identity. The Hunger Games is violent, but in a heartbreaking way that will both make audiences think and count the days until Catching Fire is in theaters (Hunger Games Tops Average April). Works Cited Collins, Suzanne. Catching Fire. New York: Scholastic, 2009. Print. Collins, Suzanne. Mockingjay. New York: Scholastic, 2010. Print. Collins, Suzanne. The Hunger Games. New York: Scholastic, 2008. Print. "The Hunger Games." Commonsensemedia.org. Web. 04 May 2012. . "'Hunger Games' Tops Average April." Boxofficemojo.com. Web. 04 May 2012. .

What aspects of your life would you most like to keep and why

There are many aspects of my life which have become important to me and the way I live day to day. Many of the things which I include myself I can easily live without and are merely acts of procrastination which I would be better of abandoning, yet there are some things which improve me as a person and are vital to my well being. The first and most important of aspect of my life which every person needs to have, for a secure and happy way of life is family; and our ability to rely upon our family to always love and care for us. It is my parents who raised me and cared for me when no one else would they are the reason I am living the way of life I am today. Family is important because they give us the significance that we need to feel. They act as our own group of loyal supporters which we all crave to have. In a world that never stops moving for anyone, those closest to will, they will share in my sorrows and be joyous in my success. Our parents, siblings and relations are all that we have and they are who mould us into great people and the provide us the motivation to do great things and make the positive influence on society that keep the human race moving forward. Another aspect of our aspect of my life which I would want to keep is my religion. Islam was too first given to by my family, yet now it has become a complete way of life for me. It gives us humans the sense of purpose which we strive for and it instructs us on how we should act and behave to not only others around us but ourselves. Religion also has the ability to unite billions of people around the world to one common belief, and this common ground which we share with each other is invaluable because too much now days people focus on our differences yet fail to acknowledge the similarities; the belief in God. Religion is a central part of my life and makes up part of my identity, without which I am nothing. The internet is an aspect of my life which over the years has become a pivotal part of my life. It is a treasure trove of information that can provide you up to date news as well is an encyclopaedia of knowledge about history and connects people worldwide. The internet has revolutionised my way of life, and the fact that it has been phased into my life does mean that with time one could become used to living without it again. I use the internet in all aspects of my life and it comes to use from being used for school work and keeping connected with friends and family living too far away to contact any other way. The final part of my life which I would like to hold onto until I am old and grey is my participation in sports; sport is beneficial to my mind and body in so many ways; from the obvious facts of reducing body fat and increasing stamina to its ability to help me fight away depression and anxiety. Sports gives us a sense of belonging and helps us fit in with other people who we may not normally meet or talk to. If I am able to continue my involvement in sports then in the future it would lower the chances of me suffering from illnesses and diseases and also continue to give me that competitive edge over others who I may meet in the world of work. Participation in sport gives me that sense of achievement and confidence which is not always found in other aspects of life and therefore I will continue my affiliation with it for as long as possible. We as a human race must strive to maintain the ability to celebrate and learn from the past, for if men and women are freed from tradition and the experiences of history and the family environment, we will be but clueless beings; making the same mistakes of those who have already come before us and be moulded by eccentrics and maniacs, which would only be detrimental to the development of the humanity.

Unit 508 Develop and Implement Policies and Procedures

Unit 508 Develop and implement policies and procedures to support the safeguarding of children and young people. 1. Understand the impact of current legislation that underpins the safeguarding of children and young people. 2. 1 (CCLD Unit 2 – Support policies and practice to safeguard children and ensure their inclusion and well being). 2. 2 (CCLD Unit 2 – Support policies and practice to safeguard children and ensure their inclusion and well being). 2. 3 (CCLD Unit 2 – Support policies and practice to safeguard children and ensure their inclusion and well being). . 4 (CCLD Unit 2 – Support policies and practice to safeguard children and ensure their inclusion and well being). The young people , have the availability to call , Voice of a child whenever they would like. They can do this in a confidential setting, so they are able to express any concerns in private. If a young person is un happy with decisions that have been made about them or their care, th ey can call to speak to an advocate. The advocate will help ensure that they are listened to and that their views are taken seriously. An advocate can help the young people if: * They want support at reviews or other meetings * They don't like the plans that have been made about them * They want to complain Young People resident at have access to numerous supports, advocates, and complaints processes. We also aim to work alongside placing authorities to work with local advocacy services. NCC Participation and Advocacy Officers Anya Proud and Robin Craig are available for looked after young people who need advice, support or information. Young people can also express their views about the services they receive The Client Relations Officer based at County hall also offers independent support to Young People. also benefits from regular visits from an Action for Children advocate, contact details are: We also have an internal comments, suggestions and complaints system that can be accessed by young people, family members or placing authorities. If you wish to use this service please contact one of the registered managers. 2. Be able to support the review of policies and procedures for safeguarding children and young people. 3. What is the purpose of a Serious Case Review? RATIONALE FOR SERIOUS CASE REVIEW (SCR) 1. 1. 1 Regulation 5 of the Local Safeguarding Children Board Regulations 2006 requires Local Safeguarding Children Boards (LSCBs) to undertake reviews of serious cases in accordance with procedures set out in chapter 8 of Working Together to Safeguard Children (2006). * When a child dies, and abuse or neglect is known or suspected to be a factor in the death, the LSCB should conduct a Serious Case Review (SCR) into the involvement that organisations and professionals had with that child and their family. The purpose of an SCR is to: ? ‘Establish whether there are lessons to be learned from the case about the way in which local professionals and organisations work together to safeguard and promote the welfare of children Identify clearly what those lessons are, how they will be acted upon, and what is expected to change as a result and As a consequence, improve inter-agency working and better safeguard and promote the welfare of children’ Working Together to Safeguard Children (2006), Serious case reviews are not inquiries into how a child died or who is culpable; these are matters for coroners and the criminal courts, respectively The purpose of a Serious Case Review is to:   * â€Å"establish whether there are lessons to be learnt from the case about the way in which local professionals and organisations work together to safeguard and promote the welfare of children   * identify clearly what those lessons are both within and between agencies, how and within what timescales they will be acted on, and what is expected to change as a result; and   * improve intra- and inter-agency working and better safeguard and promote the welfare of children† Who undertakes a Serious Case Review? Regulation 5 of the Local Safeguarding Children Boards Regulations 20069requires Local Safeguarding Children Boards (LSCBs) to undertake reviews of serious cases . LSCBs are inter-agency forums, set up by a local authority, to agree how different agencies and professionals should co-operate to safeguard children. In cases that do not meet the criteria for a full serious case review, theWorking together  guidance suggests conducting individual management reviews or a smaller-scale audit of individual cases . In cases that do meet the criteria, the LSCB establishes a Serious Case Review Panel involving local authority children’s care, health services, education and the police at a minimum as well as any other relevant agencies . The decision to conduct a SCR must be made within one month of the LSCB chair being made aware of the incident and should be completed within six months, unless an alternative timescale is agreed with the relevant Government Office . What happens during a Serious Case Review? Working together to safeguard children  (HM Government, 2010)  states that each of the relevant services identified in the initial scoping of the review is required to undertake an individual management review of its involvement with the child and the child’s family . The aim of an individual management reviews is for an agency to critically assess practices, and identify how any improvements can be made . The SCR Panel will commission an independent overview report, which brings together and analyses findings from all of the individual management reviews and makes recommendations for future action . The SCR Panel should ensure that all contributing organisations and individuals are satisfied that their information is fully and fairly represented and that any findings from other relevant processes such as care or criminal proceedings, an inquest or inquiry/investigation are incorporated into the overview report . The SCR Sub-Committee will also need to look at how the child (where the review does not involve a death), surviving siblings, parents or other family members should contribute to the review and who should facilitate their involvement What happens after a Serious Case Review? Working together to safeguard children  (HM Government, 2010)  states that the SCR Panel should translate recommendations into an action plan and the senior manager in each of the organisations which will be involved in implementing the action plan should sign up to this plan . A copy of the summary which accurately reflects the full overview report must be made publicly available . The summary and key findings must be disseminated to relevant interested parties, and feedback given to the child (if surviving) and family members/carers. Relevant staff must also be given feedback and debriefed . Anonymised copies of the individual management reports, overview report, executive summary, multi-agency action plan, and chronologies must be sent to Ofsted, the relevant Government Office . LSCBs should monitor and audit actions of agencies against action plan – â€Å"at least as much effort should be spent on implementing the recommendations as on conducting the review† Duty to conduct Section 47 (s47) Enquiries Where a child is suspected to be suffering, or likely to suffer, significant harm, the local authority is required under s47 of the Children Act 1989 to make enquiries, to enable it to decide whether it should take any action to safeguard and promote the welfare of the child. Responsibility for undertaking s47 enquiries lies with the local authority in whose area the child lives or is found. ‘Found' means the physical location where the child suffers the incident of harm or neglect (or is identified to be at risk of harm or neglect), e. g. ay nursery or school, boarding school, hospital, one-off event such as a fairground, holiday home or outing or where a privately fostered or looked after child is living with their carers. Whenever a child is harmed or concerns are raised that a child may be at risk of harm or neglect, the authority where the incident occurred is responsible for informing the child's home authority immediately and inviting them to participate in the strategy meeting / discussion to plan action to protect the child. Only once agreement is reached about who will take responsibility is the host authority relieved of the responsibility to take emergency and ongoing action. Such acceptance should occur as soon as possible and should be confirmed in writing. Section 47 Enquiries A s47 enquiry must always be commenced immediately when: There is reasonable cause to suspect that a child is suffering or likely to suffer significant harm in the form of physical, sexual, emotional abuse or neglect; * An Emergency Protection Order or use of police powers of protection have been used. (Further information about legal responsibilities in Appendix 6: Legal Matters) The threshold criteria for a s47 enquiry may be ide ntified during an initial assessment, but may also be apparent at the point of referral, during the interagency checks and information gathering stage, or during a core assessment. 3. 6 (CCLD Unit 2 – Support policies and practice to safeguard children and ensure their inclusion and well being). 3. 7 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3. 8 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. 9 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. .

Virgin Blue

VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry, product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas, including flights, travel insurance, holiday packaged deals, and freight business. Products segments including ? Business travel? 57. 1% of industry revenue ? full-fare ? business & government travellers ? growth of video conference (-) impact on growth unit value of sale/pax double leisure travel fare ? Leisure travel? 29. 4% of industry revenue ? low-fare ? leisure travellers ? price is an important factor and strong driver for growth ? high cost incurred for flight changes ? Freight and other? 13. 5% of industry revenue ? freight transport, time sensitive & high value to weight item & charges on excess baggages, late fee,etc†¦ 1b. What is the current life cycle of the industry? The Aus tralian airline industry is at the mature stage of its life cycle.This is demonstrated by the low average growth rate of the production, and the low airline operating margins around 2 percent over the last five years. Declining fares in the leisure travel segment due to strong competition have combined with increasing costs to lower profitability over this period. Yield management is critical to profitability due to high fixed costs involved in operating a flight, that is, the marginal cost of passenger on a flight is very low, so having a plane full, with as many full-fare passengers as possible, is important to maximise profitability.Over recent years, there has been consolidation, brand transformation in the industry and more services been introduced to attract higher yield customers. This is evidence of a low growth environment, wherein the industry is at the mature stage of its life cycle, the organisation focus is on efficiency, cost control, and market segment. 1c. What have been the key issues affecting historical industry growth? What was their impact? Key issues influencing historical industry growth using TEMPLES model FactorIssuesNature of Impact ————————————————- +/ =/ -) Technology? The growth of video conference- Negative has had a slightly negative impact on growth in this segmenting recent ————————————————- years Economy? Threat of the uncertainties of the global financial- Negative crisis, changing interest rate and fierce competition ————————————————- from low-cost carriers in its domestic market Market? the low density of population and the size of Aus+ Positive Air travel in Australia is somewhat of necessary ? Declining fair in the leisure travel segment due to- NegativeStrong competition have combined with increasing costs to lower profitability over this period; fierce competition from low-cost carriers in its domestic ————————————————- markets Politics? Being restricted in the ability to expand overseas due – Negative to Singapore Airline’s right to veto the use of the Virgin ————————————————- Blue name internationally. SIA had the power to block ————————————————- Virgin Australis’s brand due to 49% stake in Virgin Atlantic ————————————— Ã¢â‚¬â€Ã¢â‚¬â€- hat SIA acquired in 1999 Law ————————————————- Environment? With a launch of the first real low-cost arline in+ Positive Australia, one class of ticket and minimal on-board, complementary service, there had been strong growth in the 2000s in market for travel for leisure, encourage ————————————————- Australians to take more holidays and air travels Society? low density of population and size of Australia+ Positive ————————————————- Air travel is somewhat necessaryOverall+ Positive 1d. What are the key issues that will affect future industry growth? What are their likely impact and the overall assessment of the industry’s future growth? Future growth for the overall industry is assessed as positive (although it will be at a lower rate than historically growth) Key issues influencing future industry growth FactorIssuesNature of impactAssessment of (+/ =/ -)impact on future Industry growth ————————————————- (Low/Med/High) Technology? The growth of video conferenceNegativeLow as had a slightly negative impact on growth in this segmenting recent ————————————————- years Economy? Threat of the uncertainties of the global Negative Low Financial crisis, changing interest rate and fierce competition from low-cost carriers in ————————————————- its domestic market Markets? Threat of new entrances present theNegativeLow Possibility the firms will enter industry And diminish the industry return by passing along value to buyers in form of lower price and raising cost of competition the alliance with SIA was one of thePositiveMedium several that Virgin had formed in building ————————————————- its international network Politic? the alliance with SIA was one of PositiveMedium several that Virgin had formed in building its international network, allow Virgin to offer global flight coverge, epscially South-east asia and China, attractive to International business and leisure ————————————————- travellers Legal ————————————————- Environment?Alon g with alliance with SIA, there have beenPositiveMedium forged alliances with other international airlines such as Etihad, Air NZ, and US giant Delta Air Line to give business travellers an attractive overseas ————————————————- and flequent flyer network Society? the airline developed and preserved its PositiveMedium culture by spending a lot of resources on recruiting the right people to serve its leisure customers and providing a culture and conditions that retain good ————————————————- people Overall ImpactPositiveMediumIn conclusion, the future industry growth is assessed as Low to Medium 1e. What have been the key issues affecting historical profitability? What was their impact? Industry revenue was estimated to be $14. 5 billion in 2012, with its main busin ess being the transportation of passengers and freight on scheduled routes within Australia. Approximately 86% of the industry revenue is generated from airline ticket sales. The business travel segment is accounted for 57. 1% of industry revenue in 2012, while leisure travel segment is 29. 4% and freight and other are 13. 5%.Airline operating margins are relatively low, averaging around 2% over the last five years. Declining fares in the leisure travel segment due to strong competition have combined with increasing costs to lower profitability over the period. Using Porter’s five forces model, we can review the factors affecting historical profitability, it can be concluded that industry’s rivalry has increased. This is the result of many factors including: ? Threat of new entrance is low due the barrier of entry high. Capital requirements required to enter the airline industry. High fixed cost in operating the fly. The power of suppliers has been high due to limited number of service options available in business travellers segments such as proving access to hundreds of destination and business lounges around the world, offering high quality catering and other on-board service like newspapers & magazine in premium class cabins, car hire and hotel reservation services. ? The increasing power of buyers’ buyers due to the price sensitivity of consumers (low price) and the search for best deal available, as well as air travel in Australia is somewhat of a necessity, given the size of Autralian and the low density of population. The increasing impact of substitutes such as alternative services like video conference maintaining low-cost services ? Industry rivalry is high: Jetstar, QAL’s low cost airline, was introduced in 2004 in response to Virgin Blue’s success in the industry and the loss of market share away from Qantas's full-fare service to the low-fare carrier; Jetstar is a low-cost carrier targeting low-fare leisure trav ellers; The airline industry growth is average and as it is easy for buyers to switch between the airline companies, depending on price. Thus rivalry is increased.Furthermore, the high fixed cost create opportunity for the airline companies to have price wars to compete each other, the great market share of Qantas will kill Virgin Australia at last. Porter’s competitive model Airline industry Potential New entrants Airline club loungesForeign carriers Priority ticketingRegional carriers Priority check-in High quality catering Newspaper ; magazine Hire car ; hotel reservationIndustry Rivalry Bargaining power of buyers Bargaining power of suppliers Qantas Jetstar Alternative services Business travellers Subsitute products ; services Video conferenceLeisure travellersFreight ; other, tour packages 1f. What are the key issues that will affect future industry profitability? What is their likely impact and the overall assessment of the industry’s future profitability? Attrac ting higher yielding corporate and government customers has been a key driver of improving the industry profitability. Yield management is critical to profitability due to high fixed costs involved in operating a flight – that is, the marginal cost of a passenger on a flight is very low, so having a plane full, with as many full-fare passengers as possible, is important to maximise profitability.Also, in order to improve profitability, the major competitors in the industry (Jetstar, Qantas, Virgin) have become vertically integrated. Strategic airline alliance been introduced. Qantas and Malaysia airline negotiated an agreement for access markets in Asia and code-sharing. SIA and Virgin formed an alliance, allowed SIA customers access to Virgin Australia’ s domestic airline airport’s lounges. This partnership, along with Virgins’ other alliance, would allow Virgin to offer global flight coverage, attractive to international business and leisure travellers. The key factors influencing the future profitability of the industry can be summarised as follows: ? Positive factors include ? Forming alliance has allowed Virgin to offer global flight coverage, attract more international business and leisure travellers ? introducing a premium – valued service ? develop new lounge – product enhancement ? introduce new uniform and new menu – product enhancement ? Negative factors include ? Strong competition in the industry between major companies as growth slow and more emphasis is placed on maintaining or increasing market share with price becoming a key factor. Potential entrance of other new low-cost carriers. The future profitability of the industry will continue to be medium. 1g. Who are the industry’s key competitors? What are their strengths and weaknesses? In 2012, the industry is dominated by two airlines, Qantas Airways Ltd and Virgin —————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- CompetitorValueStrengthWeaknessRelative ————————————————- Propositionproposition Qantas Airways Ltd? Fully integrated? Highest market? Less focus on? Strong ? Accounting for 65%shareleisure travellers share of industry? Dominates business evenue in 2012segment ? More services offered such as full service, ————————————————- low cost, regional Virgin ? Fully integrated? Second highest? No coverage? Strong ? Accounting for 17. 2 %? Strong presencein regional share of industryin leisure market revenue in 2012? Offer services in full service and low ————————————————- cost service Others? Accounting for 17 . 8%? private charter ? group of small? Weak share of industrypassenger flights orcompanies revenue in 2012freight operation UNDERSTANDING EXTERNAL ENVIRONMENT 2.Summarise the strategic position of Virgin Blue 2a. Who are Virgin Blue’s key stakeholders, what are their objectives and are their objectives aligned with Virgin Blue’s strategic goals? As stated in the section on â€Å"Game change program- a new strategic direction for Virgin in Australia†, Virgin regard itself as number one position in the leisure segment and maintaining its low-cost focus. Its state strategic goals are as follows: ? Growing its share of the Australian business travel segment from 10% to 20% ? Establishing a ‘virtual’ global network through strategic airline alliances ?Ensuring capacity was closely aligned to profitability ? Maintaining a strong presence in the leisure market ? Enhancing its brand in Australia and overseas markets There are numerous stakeholders (individ uals/groups that have interest in the business or corporate strategy of the organisation) in relation to Virgin Blue. An analysis of the objectives of each of these stakeholders and the alignment of these objectives with Virgin’s strategic goals as follow ————————————————- Who are theWhat do they seek to receive fromIs Virgin Blue delivering against their stakeholders? he organisation? expectation? John Borghetti? Launching â€Å"Game Change† program? Yes, the transformation of Virgin (CEO)with the vision to be the airline of has been well on the way and choice for Australian business and attract numbers of business & leisure travellersleisure travelles ? Reinvent the company as a full-service? No, still not yet take over Qantas brand by altering its low-cost, no-frillsbusiness market model to take market share from Qantas ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- in the higher-margin, business market Board including: Roger Linderman? new management team, formed to?Yes, its chase growth in business (General manager)take on Qantas, particularly in thesegment, but not yet take over Jane McKeoncompetition for business travellerQantas (running government’s relation team) Hope Antzoutlatos (head of domestic ; International network Operations) Will Owens (Heads of yield Management) Hans Hulsbosch? develop the airline’s economy ;? Yes, have been attractive to (Creative director)business class cabins to attract numbers of business travellers ————————————————- Business traveller segment Employees? Secure employment prospect? Yes, as its chase growth in the family based, teamwork,business segment, it has to ensure ——â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- respect and funlow turnover and maintain culture Singapore Airline? SIA and Virgon form an airline? yes, the agreement between SIA alliance, allow the use of Virgin Ausand Virgin has allowed SIA customer Band overseas. Virgin able to build to use Virgin’s domestic network its international network, and alsowith just one ticket & allow two allows SIA customer access to Virginairline gold member to access to Australia’s domestic networkVirgin’s domestic airline’s airport ————————————————- ounge 2b. What business strategy is Virgin Blue supposed to have been pursuing and has this in fact been the case? The five questions (5Qs) approach is used to understand Virgin Blue’s stated business strategy Business strategy usingExamples of how V irgin has been pursuing this stated ————————————————- 5Qs approachbusiness strategy ? Does Virgin Blue want to growthVirgin blue wants to grow. We can see from their new vision profitability? â€Å"to be the airline choice for Australian business and leisure Travellers†. And its targeting to grow the share in business travel segment from 10% – 20%.The airline alliance strategy to establish it built its international alliance network in Asia as it is a critical market for Virgin ? What products/services will Virginleisure travel segment maintaing its low-cost; Virgin Blue Blue provide? began offering a premium economy fare, reinvent itself as a full service brand by altering its low-cost, no-frills model to take market share from Qantas in the higher margin, business market; developed its passenger lounges, introduced a loyalty reward scheme, ‘Velocity R ewards’, and offered the first Web check-in service in Australia. In what market will Virgin BlueGeographic market – Australia domestic airline, global flight operate? coverage after Virgin formed alloances with Singapre Airlines Customer market – business traveller, leisure traveller, freight and other include travel insurance, and formed a new venture with ZUJI, an online travel company. ? What generic strategy will VirginGeneric strategy – low cost leadership (no-frills models) adopt? -;Differentiation: take market share from Qantas in the igher margin, business market (full-service model). ? what is the position in the insutryVirgin Blue had grown through expanding its leisure travel does Virgin Blue plan to hold? segment, and growing low-fare passenger numbers to hold the number one position in the leisure segment and maintaining its low cost focus; By 2010, Virgin had about 10 per cent of business travellers and an approximate 30 per cent of all dom estic air travellers; Growing its share of the Australian business travel segment from 10 per cent to 20 per cent.SWOT ANALYSIS Identify the capabilities of the organisation in the context of the competitive environment, using SWOT analysis ? Strength: Virgin Blue had grown through expanding its leisure travel segment, and growing low-fare passenger numbers to hold the number one position in the leisure segment and maintaining its low cost focus. _ Virgin had formed alliances with Singapore Airlines in building its international network _ Borghetti was a former QAL executive who was appointed CEO and MD of Virgin in 2010.He quickly established a new management team capable of taking on Qantas, particularly in the competition for business travellers, by recruiting some highly experienced ex-Qantas staff including: Roger Lindeman as General Manager Service Experience; Jane McKeon, to run Virgin's government relations team; Hope Antzoulatos as head of domestic and international network operations; and Will Owens as head of yield management. ? Weakness: Qantas has 65% of industry revenue in 2012 but Virgin only has 17. % and no regional offered compete with Qantas; Qantas dominates the business segment. _ Unprofitable routes in New Zealand and to destinations including Fiji, Phuket and South Africa, high costs in maintaining its four brands, and confusion in the market between the brands. ? Opportunities: Acquire 20% of market share in market sector _ brand transformation reduce the cost of advertising and less confuse customer _ expand alliance with SIA to enter Asia market, broaden its offering by adding more services to enter the business segment and attract higher yield customers ?Threats: fierce competition from low-cost carries in its domestic market; Jetstar would have in capturing part of the leisure market _ Declining fares in the leisure travel segment due to strong competition have combined with increasing costs to lower profitability over this period. EVALUATION OF STRATEGIC OPTION ? Competitive advantage Benefits:yes, to sustain growth and profitability Valued by customers_ maybe not as people perceived Qantas as leading provider for business segment _ have to be careful not losing loyalty customers External consistency Industry’s life cycle:Fits well – moves to more competituve environment TEMPLESto respond to the external environment particular social cultural factors and economy factors – > fit well to maintain profit Profit well with the changes in external environment where more competitive from low cost Jetstar and profit due to pressure on price, to sustain growth & profitability by capturing more market sharee in business segment ? Internal consistency Revenue & costrevenue increased by capturing more in business segmentCost reduced by consolidating into one brand Not implementmore difficult to complete in the industry because of competition Reputation riskculture issues Loyal customer * Consistent i n term of growth and sustainability But not consistent with the current culture and balance >< low cost leisure and business segment ? Internal consistency Capabilities:experience management team from Qantas Capitalcan be quite costly to reposition itself and do it property Strong culture in family oriented can be quite difficult for business market